Your homepage should give me a good overview of what your business does, and more importantly, what it means for me.
Make sure your most important services are easily found on this page.
When choosing content for this page, think about what I want. Focus on my needs and remember why I came to your site.
I’m looking for something to improve my life - tell me how you’ll give me that.
Tempt me with specifics of how I’ll benefit from using your business. Amaze me with how my life will be transformed by you.
Make me feel like I’ll never be the same once I use your business.
Why does this offer mean to me?
- What matters most to me?
- List the services you’re offering me
- List the benefits of your services
Include any fine print or conditions
If I’ve read this far, I’m very interested in your business.
Remind me what you’re going to give me and how happy you’ll make me feel.